Components

Cookie banner
Experimental

This component is currently experimental because more research is needed to validate it.

Allow users to accept or reject cookies which are not essential to making your service work.

When to use this component

Use this component if your service sets any cookies on a user’s device.

Remember, you must:

  • tell users about the cookies your service sets on their device
  • let users accept or reject any cookies that are not essential to providing your service

The term ‘non-essential cookies’ includes:

  • HTML5 local storage
  • service workers
  • any other technologies that store files on the user’s device

This cookie banner and the cookies page pattern are based on the approach to getting cookie consent used on the GOV.UK website.

This component page shows several options for using a cookie banner, based on the types of cookies you’re using in the service. We also tell you what to cover in your cookie banner, with some text examples.

Before you start

Audit and categorise your cookies as shown in the cookies page pattern to help you choose the best option for your service.

You must not take the information on this page as legal advice. Your organisation is responsible and accountable for what they do to comply with data protection legislation, such as:

  • Privacy and Electronic Communications Regulations (PECR)
  • General Data Protection Regulation (GDPR)

Check with your organisation’s privacy expert to see how data protection legislation affects your website and service.

How it works

Show the cookie banner every time the user accesses your service until they either:

  • accept or reject cookies using the buttons in the cookie banner
  • save their cookie preferences on the service’s cookies page

Once the user has accepted or rejected cookies, the cookie banner should:

  • hide the cookie banner message
  • show a confirmation message — and a ‘hide’ button to let the user close the banner
  • set a cookie to save the user’s preferences for 1 year

Make sure the cookie banner does not:

  • show when the user visits again, once their preferences have been saved
  • set any non-essential cookies unless the user accepted them on a previous visit

Position the cookie banner after the opening <body> tag and before the ’skip to main content‘ link. If you’re using the Nunjucks page template, use the bodyStart block.

Option 1: If you’re only using essential cookies

You can choose not to have a cookie banner if the service only sets essential or ‘strictly necessary’ cookies, as these do not need user consent.

However, you must tell users that you set essential cookies. You can do this with a cookies page — link to this page in the footer.

Option 2: If you set non-essential cookies on the server

You can choose this option if your service sets non-essential cookies on the server — your service may also set non-essential cookies on the client.

To get consent from the user, display the cookie banner inside a form that lets them submit their choice to accept or reject cookies.

All users will be able to see the banner as this approach does not rely on JavaScript.

Here’s an example of a cookie banner inside a form:

Once the user has accepted or rejected cookies and set their cookie preferences, reload the page to show a confirmation message.

Here’s an example of a confirmation message inside a form:

Show the same message to all users

In the cookie banner, tell the user about all the cookies you’re using in the service — whether they’ve enabled JavaScript or not. This way, you will not need to ask the user to give their consent again on their next visit.

Help users keep their place using progressive enhancement

If the user is entering information into a form as part of the service, they might lose their place when they submit their choice to accept or reject cookies.

To help users running JavaScript on their device, you can write some JavaScript code to let them submit their choice and prevent the page from reloading.

Include all possible messages that the user could see in the cookie banner when the page loads. Hide these with the hidden HTML attribute where needed.

Here’s an example of a progressively enhanced cookie banner that includes all possible messages which are hidden using HTML — the cookie banner message is shown using JavaScript to remove the hidden attribute:

Here’s the same example of a progressively enhanced cookie banner, with the confirmation message shown instead:

Option 3: If you set non-essential cookies, but only on the client

You can choose to make your banner only work with JavaScript if your service only needs to set non-essential cookies on the client.

When the page loads, include all the cookie banner messages that the user might see, but hide these with the hidden HTML attribute.

Use JavaScript to show cookie banner messages to users that have not accepted or rejected cookies by removing the hidden attribute as needed.

Write your own JavaScript code so that when the user accepts or rejects cookies, the cookie banner will:

  • hide the cookie message by adding the hidden attribute
  • show a confirmation message by removing its hidden attribute
  • give the confirmation message the tabindex="-1" and role="alert" attributes — this will allow the element to be focused so assistive technology can read the message
  • shift focus to the confirmation message

Here’s an example:

When the user has accepted cookies

Show a confirmation message confirming that the user has either accepted or rejected cookies by removing the hidden attribute.

When the user has rejected cookies

Include the name of the service in the banner heading to help users understand that the cookies you’re talking about are different from the ones set by the main GOV.UK platform.

You’ll need to change the example cookie banner text if your service:

  • allows third parties to set cookies (tell the user that both your organisation and other organisations will be setting cookies)
  • uses cookies for reasons other than collecting analytics information or remembering the user’s settings

Keep the text as short as possible while making sure it’s an accurate description of how you use cookies. For example, if you use more than one ‘functional’ cookie and there’s not enough space to mention what each of them does, you could ask for permission to set cookies so ‘you can use as many of the service’s features as possible’.

See the cookies page for more advice on writing about cookies].

If you’re using essential cookies and analytics cookies

You can use this example text for a service which sets essential and analytics cookies. Analytics cookies are those set by your organisation to collect information about how people are using your digital service.

You can use this example text for a service that set:

  • essential cookies
  • analytics cookies
  • functional cookies to remember the user’s settings but are not essential
Open this non-essential cookies - cookie banner example in a new tab
HTML
<div class="govuk-cookie-banner " data-nosnippet role="region" aria-label="Cookies on [name of service]">
  <div class="govuk-cookie-banner__message govuk-width-container">

    <div class="govuk-grid-row">
      <div class="govuk-grid-column-two-thirds">
        <h2 class="govuk-cookie-banner__heading govuk-heading-m">Cookies on [name of service]</h2>

        <div class="govuk-cookie-banner__content">
          <p class="govuk-body">We use some essential cookies to make this service work.</p>
          <p class="govuk-body">We’d like to set additional cookies so we can remember your settings, understand how people use the service and make improvements.</p>
        </div>
      </div>
    </div>

    <div class="govuk-button-group">
      <button value="accept" type="button" name="cookies" class="govuk-button" data-module="govuk-button">
        Accept additional cookies
      </button>
      <button value="reject" type="button" name="cookies" class="govuk-button" data-module="govuk-button">
        Reject additional cookies
      </button>
      <a class="govuk-link" href="#">View cookies</a>
    </div>
  </div>
</div>
Nunjucks
Nunjucks macro options

Use options to customise the appearance, content and behaviour of a component when using a macro, for example, changing the text.

Some options are required for the macro to work; these are marked as "Required" in the option description.

If you're using Nunjucks macros in production with "html" options, or ones ending with "html", you must sanitise the HTML to protect against cross-site scripting exploits.

Primary options
Name Type Description
ariaLabel string The text for the aria-label which labels the cookie banner region. This region applies to all messages that the cookie banner includes. For example, the cookie message and the confirmation message. Defaults to 'Cookie banner'.
hidden boolean Defaults to false. If you set this option to true, the whole cookie banner is hidden, including all messages within the banner. You can use hidden for client-side implementations where the cookie banner HTML is present, but hidden until the cookie banner is shown using JavaScript.
classes string The additional classes that you want to add to the cookie banner.
attributes object The additional attributes that you want to add to the cookie banner. For example, data attributes.
messages array Required. The different messages you can pass into the cookie banner. For example, the cookie message and the confirmation message. See messages.
Options for messages
Name Type Description
headingText string The heading text that displays in the message. You can use any string with this option. If you set headingHtml, headingText is ignored.
headingHtml string The heading HTML to use within the message. You can use any string with this option. If you set headingHtml, headingText is ignored. If you are not passing HTML, use headingText.
text string Required. The text for the main content within the message. You can use any string with this option. If you set html, text is not required and is ignored.
html string Required. The HTML for the main content within the message. You can use any string with this option. If you set html, text is not required and is ignored. If you are not passing HTML, use text.
actions array The buttons and links that you want to display in the message. actions defaults to button unless you set href, which renders the action as a link. See actions.
hidden boolean Defaults to false. If you set it to true, the message is hidden. You can use hidden for client-side implementations where the confirmation message HTML is present, but hidden on the page.
role string Set role to alert on confirmation messages to allow assistive tech to automatically read the message. You will also need to move focus to the confirmation message using JavaScript you have written yourself.
classes string The additional classes that you want to add to the message.
attributes object The additional attributes that you want to add to the message. For example, data attributes.
Options for actions
Name Type Description
text string Required. The button or link text.
type string The type of button. You can set button or submit. Set button and href to render a link styled as a button. If you set href, it overrides submit.
href string The href for a link. Set button and href to render a link styled as a button.
name string The name attribute for the button. Does not apply if you set href, which makes a link.
value string The value attribute for the button. Does not apply if you set href, which makes a link.
classes string The additional classes that you want to add to the button or link.
attributes object The additional attributes that you want to add to the button or link. For example, data attributes. 
{% from "govuk/components/cookie-banner/macro.njk" import govukCookieBanner %}

{% set html %}
  <p class="govuk-body">We use some essential cookies to make this service work.</p>
  <p class="govuk-body">We’d like to set additional cookies so we can remember your settings, understand how people use the service and make improvements.</p>
{% endset %}

{{ govukCookieBanner({
  ariaLabel: "Cookies on [name of service]",
  messages: [
    {
      headingText: "Cookies on [name of service]",
      html: html,
      actions: [
        {
          text: "Accept additional cookies",
          type: "button",
          name: "cookies",
          value: "accept"
        },
        {
          text: "Reject additional cookies",
          type: "button",
          name: "cookies",
          value: "reject"
        },
        {
          text: "View cookies",
          href: "#"
        }
      ]
    }
  ]
}) }}

Creating a cookies page

You’ll need a cookies page as well as a cookie banner.

Research on this component

When the user accepts or rejects cookies, a confirmation message will display. For example, “Your cookie preferences have been saved.” The focus also shifts to this new message.

However, a visible focus indicator does not display around the confirmation message. This is different from the notification banner, which does display a visible focus indicator.

We decided to remove the visible focus indicator from the confirmation message for a few reasons, as:

  • a user cannot interact with it
  • it’s the first element, at the very top of the page
  • it displays in place of the cookie message, which is the last thing the user interacted with

In this scenario, we assume that a visible focus indicator would be more likely to confuse users than to help them. However, we need more research to prove this.

Help improve this page

To help make sure that this page is useful, relevant and up to date, you can:

Need help?

If you’ve got a question about the GOV.UK Design System, contact the team.